Client
Private Client
Goal
The client wanted to create a travel prospectus for their bespoke sailing tour in Croatia. The prospectus was to engage potential travellers and drive enquiries.
Voice
Friendly, Approachable, Inclusive
Approach
I crafted copy for each stop of the sailing tour and used the important information provided by the client. I made strategic decisions on what to include in the space allowed by the design. All decisions were made on the consideration of how to create interest in the tour, based on the target audience.

