Travel Flyer

Client

Private Client

Goal

The client wanted to create a travel prospectus for their bespoke sailing tour in Croatia. The prospectus’s aim was to engage potential travellers and drive enquiries.

Voice

Friendly, Approachable, Inclusive

Approach

I crafted copy for each stop on the sailing tour and used the Important Information provided by the client. I made strategic decisions on what to include in the space allowed by the design. All decisions were made with the aim of creating interest in the tour, based on the target audience.

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