Your goals are unique, just like your business
Whether it’s more money to take a holiday or expand your business, more time to live life the way you want, or changing the world, your town or your customers’ lives with your product, I take the time to understand where you want to take your business and why.
From your Big Hairy Audacious Goal (BHAG) to the daily, monthly and quarterly goals that will get you there. (And, sometimes, those goals that just help you get through the day.)
Your messaging should be unique too
My goal is to help you tailor your messaging so it sounds like you and gets you closer to your BHAG.
Understanding your near- and long-term goals helps us work together on reaching the right audience with the right message at the right time.
Building a strategy around your goals
Hi! I’m Ashley Caspers. I’m a former journalist and lifelong traveller. I spent 15 years in sales using psychology to uncover and address what motivates people to buy. As your copywriter, I identify those motivations and turn them into clear, strategic messaging that compels your audience to act and supports your goals.
Using my experience as a journalist, I ask questions to uncover what makes your brand unique and research your competitors, market and target audience. Using empathy and sales psychology, I consider things from your audience’s perspective. I bring the research and psychology together to identify a clear strategy, including which words to use and how to use them, so your audience acts in ways that support your goals.
Take the next step towards your BHAG!
My goals
I’ve always been goal oriented. Here are a few of the goals I’m working on and have achieved.
- I’ve skied every year since 1983 (aging myself, I know) and plan to ski every year until (at least) 2073. Ask me about skiing sand dunes during COVID lockdowns.
- I travelled to 30 countries by 30. (I have also skied in 9.)
- I have run 16 half marathons, but I have yet to beat 1:45:00.