Proper Velo Blogs

Client

Proper Velo Company

Proper Velo is a small online startup that sells a wicker pannier with a unique quick-release attachment system. Proper Velo combines style with functionality.

Goal

Proper Velo wanted to add a blog to its website. The aim was to increase traffic to the website and improve brand exposure.

A secondary aim was to build the brand’s voice and image as passionate and approachable lifestyle cycling company.

Voice

Inclusive, passionate, knowledgeable

Approach

It was important to develop the image of an approachable company that was welcoming to cyclists of all levels. I did keyword research and included top keywords in all headings and blog posts to help improve search rankings for the website. I crafted seven blogs for the website: two individual blogs and five as part of a bike series on how to buy a bike.