Proper Velo Blogs

Client

Proper Velo Company

Proper Velo is a small online startup that sells a wicker pannier with a unique quick-release attachment system. Proper Velo combines style with functionality.

Goal

Proper Velo wanted to add a blog to its website. The aim was to increase website traffic and improve brand exposure.

A secondary aim was to build the brand’s voice and image as those of a passionate, approachable lifestyle cycling company.

Voice

Inclusive, passionate, knowledgeable

Copywriting blog example

Approach

It was important to develop the image of an approachable company that is welcoming to cyclists of all levels. I conducted keyword research and incorporated top keywords into all headings and blog posts to improve the website’s search rankings. I crafted seven blog posts for the website: two individual posts and five as part of a bike series on how to buy a bike.

Links: