Industry Publication Magazine Article

Client

Business Events Adelaide

Business Events Adelaide is a non-profit and industry body for business events in South Australia. It works with its members and the greater business events industry to secure national and international conferences, exhibitions, meetings and events to the state.

Goal

As the travel and business events industries emerged from the COVD-19 pandemic, Business Events Adelaide wanted to wanted to maximise an opportunity to submit an article for an industry publication. The aim was to position Adelaide as a safe and innovative destination to hold conferences.

Voice

Authentic, professional, helpful

Copywriting magazine article example

Approach

I wrote the copy to align with the organisation’s goals and voice. The intention was also to align with the seasonal theme of Spring. It was also necessary to stay within the specified word count.

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