Aussie Rules Global Flyer Headline

Client

Aussie Rules Global

Aussie Rules Global is an international tour company that aims to take the game of Aussie Rules Football around the world.

Goal

Aussie Rules Global needed a headline for a poster for its new tour to Croatia. They wanted a flyer that would grab potential clients’ attention. It was important to drive interest to fill the tour to ensure its success.

Voice

Friendship, collaborative, supportive, humble

Approach

I was hired to write the poster’s headline and subhead. During the creative brief, I identified that the key draw for potential clients was the dual opportunity to represent Australia and to play with Aussie Rules Football sporting legends. I wanted the headline to make people picture themselves in the game, with the subhead expanding on the chance to represent the country.

Heading: Harvey, Smith, and You

Sub-heading: Represent Australia and travel alongside Aussie Rules icons!

Client Review

“Ashley Caspers has delivered beyond what we could have expected with the marketing and promotion of our overseas sports trip opportunity. The devotion to the task of finding out what we are really about as an organisation, coming up with the right angle and best wording for our sporting tour to Croatia campaign was brilliant, Her willingness to go the extra mile towards us getting results was above and beyond our initial expectation.

I would not hesitate to recommend Ashley for her services as a copywriter.”

Peter Oldfield

Director, Aussie Rules Global