Client
Aussie Rules Global
Aussie Rules Global is an international tour company that aims to take the game of Aussie Rules Football around the world.
Goal
Aussie Rules Global needed a heading for its poster for its new tour in Croatia. They wanted to create a flyer that would grab the attention of potential clients. It was important to drive interest to fill spots on its tour to ensure it was successful.
Voice
Friendship, collaborative, supportive, humble
Approach
During the Creative Brief we identified that the key draw for potential clients was the dual opportunity represent Australia and play Aussie Rules Football sporting legends. I crafted the headline and subhead for the flyer.
Heading: Harvey, Smith, and You
Sub-heading: Represent Australia and travel alongside Aussie Rules icons!
Client Review
“Ashley Caspers has delivered beyond what we could have expected with the marketing and promotion of our overseas sports trip opportunity. The devotion to the task of finding out what we are really about as an organisation, coming up with the right angle and best wording for our sporting tour to Croatia campaign was brilliant, Her willingness to go the extra mile towards us getting results was above and beyond our initial expectation.
I would not hesitate to recommend Ashley for her services as a copywriter.”
Peter Oldfield
Director, Aussie Rules Global
SEO Copywriting Services in Adelaide | Caspers Copywriting 